In 2025, SMEs don’t have to rely solely on digital. Traditional marketing tactics — from flyers to face-to-face networking — are proving to be just as powerful, and in some niches even more effective. Discover which sectors benefit most from offline strategies and how combining them with digital tools can give small businesses the visibility they need

Google AI Mode is quietly changing how the web works. By replacing traditional links with AI-generated summaries, it’s redefining how users find — or miss — your business. This guide breaks down the real impact of AI-powered search on SMEs and offers founders and marketers a strategic playbook to stay visible, credible, and clickable in the age of algorithmic answers.