In 2025, SMEs don’t have to rely solely on digital. Traditional marketing tactics — from flyers to face-to-face networking — are proving to be just as powerful, and in some niches even more effective. Discover which sectors benefit most from offline strategies and how combining them with digital tools can give small businesses the visibility they need

An analysis by Katherine Rivas While reading Business Insider’s 2025 list of the 25 Most Innovative CMOs , I had a moment of pause — not...