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Marketing ROI in 2026: Why Cultural Relevance Replaces Direct Transaction
The New Marketing ROI in 2026 Is Cultural Relevance. Discover how founders must invest in Net Sentiment, GEO, and human talent to avoid AI slop.

Katherine Rivas
6 days ago3 min read


Maximising market efficiency to scale businesses in Spain
Scaling a business in Spain requires more than operational efficiency. This article explores how regional insight, logistics optimisation, digitalisation, and strategic clarity enable sustainable growth for SMEs operating in the Spanish market.

Katherine Rivas
6 days ago3 min read
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