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Case Study: Transforming a Handcrafted Brand into a Luxury Designer Label through Strategic Rebranding
How a handcrafted jewellery brand from Aruba repositioned itself as a luxury designer label through strategic rebranding, refined visual identity, and premium packaging, resulting in a 45% increase in sales within its first year online.
Katherine Rivas
Feb 202 min read
The K-economy: the biggest business positioning opportunity that most founders are ignoring
The K-shaped economy describes a market split where some segments continue to grow while others stagnate or decline. For European founders, this bifurcation creates a critical strategic question: where to position their business to capture real demand, pricing power, and long-term growth in an increasingly uneven economy.
Katherine Rivas
Feb 166 min read
Marketing ROI in 2026: Why Cultural Relevance Replaces Direct Transaction
The New Marketing ROI in 2026 Is Cultural Relevance. Discover how founders must invest in Net Sentiment, GEO, and human talent to avoid AI slop.
Katherine Rivas
Jan 283 min read
Maximising market efficiency to scale businesses in Spain
Scaling a business in Spain requires more than operational efficiency. This article explores how regional insight, logistics optimisation, digitalisation, and strategic clarity enable sustainable growth for SMEs operating in the Spanish market.
Katherine Rivas
Jan 283 min read
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