Kathy Rivas

In 2025, SMEs don’t have to rely solely on digital. Traditional marketing tactics — from flyers to face-to-face networking — are proving to be just as powerful, and in some niches even more effective. Discover which sectors benefit most from offline strategies and how combining them with digital tools can give small businesses the visibility they need

Do you know how your customers make purchasing decisions? For B2C founders and SMEs, understanding this process is key to competing and growing. In this article, we share 3 essential insights with examples from real estate in Ibiza, retail, and restaurants. Discover what truly motivates your customers, how they compare options, and which factors build trust so they choose your brand over the competition.